TJ Morris, one of the UK’s leading discount retailers, has reinforced its ambitious growth plans with the launch of a new e-commerce website, www.homebargains.co.uk.
The company – which recently joined The Sunday Times Top Track 100 – will use its £35m distribution centre in Gillmoss to supply online customers, as well as its 250 stores across the UK.
The company made its first move into e-commerce in 2000, with the website halfpriceorless.com. The site proved very successful, being voted by customers as runner-up to Easy Jet in the Visa E-tail awards – Best Value Website category. The site ran for just under three years before it was closed, as the company concentrated on further store openings.
Joe Morris, operations director of TJ Morris, comments: “We learned a lot through our initial e-commerce venture 10 years ago. E-commerce is now a standard part of the retail landscape and we need to offer our customers this service once again. Every week we receive customer enquiries asking us when they’ll be able shop online – now they can.”
The company, which plans to open a further 250 stores over the next five years, employing a total of 12,000 staff, has also launched a new corporate website along with the e-commerce site.
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